Nobody asked but ...
If journalists report on what X is "planning" then they have an infinite supply of "breaking" stories. For instance, later today I expect to gather up the muck buckets to dump them on the compost pile. Just think of the potential headlines:
-- Farmer to Raise a Stink
-- Kilgore Stirring Up Sh!t Again
-- Giant Bank of Poo, Avalanche Alert
-- Sh!t in Position, Kilgore Brings Fan
I could go on ...